Headquartered in Concord, North Carolina, Rev Racing, owned by Max Siegel, brings together championship caliber executives, competition staff and equipment in a unique academy-style environment. Rev Racing currently operates two NASCAR K&N Pro Series East teams, under the direction of Matthew Bucher, and four NASCAR Whelen All-American Series teams. In addition, Rev Racing manages a youth racing initiative that allows kids ages 8-14 to compete in the INEX Legend cars. The team also trains aspiring female and minority pit crew athletes through the NASCAR Drive for Diversity Pit Crew Development Program.

Drive for Diversity is the industry’s leading development program for minority and female drivers and crew members. Managed by Max Siegel Inc., the NASCAR Drive for Diversity Driver Development Program currently supports drivers in two of NASCAR’s developmental series – the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series. Drive for Diversity also supports crew member candidates through a year-long pit crew training program. Program graduates can be seen competing in the ARCA Racing Series presented by Menards. NASCAR Gander Outdoor Truck Series, NASCAR Xfinity Series and NASCAR Monster Energy Cup Series.

Diversity is NASCAR’s top corporate initiative. NASCAR has been instrumental in assisting Rev Racing in the development of the Drive for Diversity program. The success of the program is a result of support from key sponsors.

The Drive for Diversity program has been successful in creating meaningful opportunities for minority and female competitors. The program has seen continuous growth since its inception in 2004. Drive for Diversity drivers compete in nearly 50 events at NASCAR Home Tracks across the country each year.


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