On the Fast Track for Success

INDIANAPOLIS, IN (November 22, 15) – Max Siegel, native Indianapolis resident and nationally-renowned sports and entertainment executive, finds himself in the forefront of yet another victorious moment in his professional career. Siegel, who is currently the fourth...

USATF CEO’s unorthodox approach diversifies sponsor base

USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter. And long-term relationships he’s forged—including a 24-year deal with Nike inked last year—have given Siegel and his organization the staying power of...

USATF CEO Max Siegel to receive leadership award

INDIANAPOLIS — USA Track & Field CEO Max Siegel tonight will receive the 2015 Center for Leadership Development (CLD) Accomplished Achievement Award, presented annually to CLD’s “Man of the Year,” an Indiana citizen who has distinguished himself through a...

Max Siegel Inc to Increase USATF Marketing Potential

USA Track and Field (USATF) have appointed former board member Max Siegel to coordinate its marketing, sponsorship and publicity operations. Max Siegel and his sports marketing company Max Siegel Inc, will work with the USATF to improve the appeal and popularity of...

USATF boldly does something right

Wait. What’s this? USA Track & Field, arguably the most dysfunctional of all major American Olympic sports federations, maybe getting something not just right but possibly taking an ambitious step to profoundly reshape the future direction of the sport in the...