Max Siegel

CHUCK SALTER   05.11.15 When former Nascar executive Max Siegel took over the U.S. track and field’s not-for-profit governing body in 2012, it was reeling from steroid scandals, an underperforming national team, and stagnant sponsorship. But in the past year, he has...

Leadership lessons From The Man Who Runs The U.S. Olympic Team

ELIZABETH SEGRAN 08.02.16 At this moment, 129 American track and field athletes are settling into their living quarters in Rio de Janeiro as part of the 555-person strong Team U.S.A. They are getting acclimated to the weather and training daily, using every last...

Olympic glory would bolster USA Track’s turnaround

July 2, 2016  Anthony Schoettle USA Track & Field CEO Max Siegel is staring at his organization’s biggest growth opportunity—and deepest potential pitfall. The results of next month’s Olympic Games in Rio de Janeiro will directly affect the funding USATF gets from...

CEO Max Siegel is marketing ‘genius’ leading USATF

Wayne Coffey, Special for USA TODAY SportsPublished 5:25 p.m. ET June 6, 2016 | Updated 1:30 a.m. ET June 9, 2016 Over the doorway of his office in the downtown Indianapolis headquarters of USA Track & Field, Max Siegel has a wooden plank with three words written...